Laco watches are today considered an essential reference in the world of pilot's watches. Inheriting a rich and authentic history, the German brand Laco offers watches that are legible, robust, and true to their historical DNA.
👉 If you're here, it's no coincidence: Laco is now available at PAUSE Montres.
We are proud to become an official Laco retailer in Toulouse, and to offer you a curated selection of their most iconic models.
This article has a simple goal: to help you discover why Laco watches deserve a place in our store... and perhaps soon on your wrist.
The History of Laco: A True Legend of German Watchmaking
Founded in Germany in 1925, the Laco brand established itself as one of the historical manufacturers of the famous pilot's watches.
During the Second World War, Laco was among the rare manufacturers selected to produce "Flieger" watches, destined for pilots. Notably, it produced the famous Beobachtungsuhren (B-Uhren) for the Luftwaffe.
At the time, aviation watches were truly functional. As a result, they were designed with a clear objective: to be legible, robust, and precise.
Even today, this heritage is at the heart of every Laco watch.
It's precisely this authenticity that convinced us to bring the brand to you in Toulouse, in our shop.
Laco and Pilot's Watches: A Global Reference
Laco's specialty remains pilot watches, which have become iconic.
There are mainly two types of dials:
Type A
- clean design
- classic Arabic numerals
- immediate readability
Type B
- peripheral minute track
- central hours
- a more functional design, allowing you to choose the information you want to obtain
These watches are now sought after for their timeless style and exemplary readability. Even if their functionality is no longer as necessary as in the 1940s, the historical fidelity that Laco adheres to makes its watches more legible and robust than average, making Laco a brand with exceptional value for money.
And it is for these reasons that we have integrated them into our brand selection in Toulouse.
Our Favorite Laco Collections
Laco Pilot Watches Basic
The Laco Pilot Watches Basic range allows you to own a beautiful watch with a sapphire crystal, Miyota quartz or automatic movement, for less than €400. With a choice of customization (dial type, size and strap), it's the ideal range to start with aviation watches, or even watches in general. Among the most popular models are the Augsburg and the Aachen, available with black, blue and grey dials.
Laco Flieger Pro
The Flieger Pro range is the most customizable of all. It allows you to choose the dial type, dial color, strap, case size, crown position, movement type and finish, date presence, case back, and engraving.
It is aimed at enthusiasts looking for an ultra-customizable watch.
Laco Pilot Watches Special
The Special range continues in the world of aviation, but with more technical and modern watches. Whether it's a sporty-chic diver with the Köln model, or a GMT with the Frankfurt, this range incorporates in-house movements, based on high-end Sellita.
The Pilot Watches Special retain Laco's excellent value for money, but explore more modern designs and combine aviation with other universes.
Why did we choose Laco?
We select each brand according to several criteria:
- consistency with our universe
- brand difficult to find in the region
- real interest for our customers
- value for money
Laco ticks all the boxes.
It is a brand:
- historical
- that cares about its customers (value for money, customisations, customer relationship)
- very little distributed in France
- complementary to the other brands we offer
We are particularly proud to now be able to offer Laco in Toulouse, both in-store and online.
The arrival of this German brand is no coincidence. Our opinion on Laco has always been positive. We find that the brand perfectly leverages its rich history, without neglecting creation and reinterpretation. Laco doesn't just rehash archives; Laco creates. And they do it well, because on paper, the value for money is impressive. Finally, maintaining this Aviation backbone allows them to be among the best in this type of watch: they don't get lost by becoming too generalist.
Your Official Laco Retailer in Toulouse
Today, PAUSE becomes an official Laco retailer in Toulouse.
This means for you:
- a physical point of sale to try on watches
- a local and specialized contact person
- personalized support
- local after-sales service
👉 If you're looking for a Laco watch in Toulouse, you can now discover it directly in store.
FAQ - Laco Watches
Are Laco watches reliable?
Yes. Laco is renowned for the manufacturing quality of its watches, with proven movements and robust construction.
What is the value for money of Laco watches?
Laco offers excellent value for money, especially thanks to its accessible Basic range and choice of movements.
What is Laco's specialty?
Pilot's watches (Flieger), inspired by historical models used by pilots.
Why buy a Laco from PAUSE Montres?
You benefit from an official retailer, personalized advice, the possibility of trying on watches in Toulouse, and local after-sales service.
Where to buy a Laco watch in Toulouse?
At PAUSE, now an official Laco retailer in Toulouse, in-store at 23 rue de la Trinité or on our online website (order pickup available).