Nouvelles Yema Granvelle : la Renaissance de la montre habillée Française en 37,5 mm

New Yema Granvelle: The Renaissance of the French Dress Watch in 37.5mm

For several years, Yema has established itself as one of the most dynamic French brands in the watchmaking market. Known for its Superman diver watches, Rallygraf chronographs, and collections inspired by French aeronautical history, the brand is now taking a new step with the Yema Granvelle Renaissance 37.5 mm.

Equipped with the in-house caliber CMM.29, this new Yema release marks a significant evolution in the Granvelle collection. More contained, more refined, and more ambitious than ever, the Granvelle Renaissance is aimed at dress watch enthusiasts looking for a credible French alternative to Swiss or Japanese productions.

Available at PAUSE Montres, an official Yema dealer in Toulouse, this new product is probably one of the most important releases for the Yema brand this year.

 

An inspiration deeply rooted in French heritage

The name Granvelle was not chosen by chance. The collection pays homage to the Granvelle Palace in Besançon, the true eye of the storm of French watchmaking, home to the Museum of Time. This choice perfectly reflects Yema's ambition: to combine history, culture, and savoir-faire in a contemporary watch.

This inspiration is found in many details of the model. Indeed, the shape of the case and the crown are reminiscent of the arches of the Granvelle Palace. The dial's reliefs, meanwhile, recall those of the Palace's roof. 

The Yema Granvelle Renaissance does not seek to reproduce a historical watch. It reinterprets classic codes with a modern approach.

 

Why is the 37.5 mm diameter particularly relevant?

One of the major current trends in watchmaking is the return of more contained dimensions. With its 37.5 mm, the Granvelle Renaissance fits perfectly into this evolution. More comfortable, more discreet, and suitable for all dressy outfits, the Granvelle doesn't need to be big to be imposing. Yema has found the right balance to offer a Granvelle that is both very effective for elegant occasions and also suitable for everyday wear. 

In the world of dress watches, this diameter now appears particularly coherent. The Yema Granvelle Renaissance thus offers a refined presence on the wrist without ever appearing too conspicuous.

 

The 3 versions of the Granvelle Renaissance 

Granvelle Blue 37.5 mm 

Blue is often a color found in all watch collections. It's colorful in the sun and easy to wear for everyday outfits or very elegant occasions. The blue chosen by Yema is different: lighter and slightly metallic, it sublimates the watch's aesthetic, giving the impression that the sky is directly reflected on it. 

 

Granvelle Black 37.5 mm 

A great classic for elegant watches, yet still formidable, the black color here is made unique by the dial's texture. Recalling the patterns of the Granvelle Palace roof, the dial perfectly plays with light, making a black dial fun to wear, bravo Yema. 

 

Granvelle Champagne 37.5 mm 

The champagne dial is the warmest of the three. Historically used for dress watches, it is relevant here for adding a warm color to the Granvelle Renaissance trio. With a brown leather strap, the champagne dial makes this 37.5 Granvelle very chic. 


The CMM.29 in-house caliber: the heart of this Granvelle Renaissance

While the design immediately catches the eye, the true tour de force of this watch lies within. The Granvelle Renaissance is equipped with the CMM.29 in-house caliber, developed in Morteau by Yema.

This movement perfectly represents the brand's commitment to upgrading its range.

Its main advantages:

  • 100% from the French Yema manufacture, made in Morteau
  • Micro-rotor for greater thinness
  • 70H power reserve
  • Small seconds at 9 o'clock
  • High precision (-3/+7s per day)
  • 5-year warranty from Yema

With this in-house movement, Yema demonstrates its ability to produce ambitious mechanical watches that go far beyond simple value for money. 

The Granvelle Renaissance thus becomes a true showcase of the brand's savoir-faire and contributes to the revival of French watchmaking. 

 

Technical specifications of the Yema Granvelle Renaissance

The Yema Granvelle Renaissance combines elegance and technical content. It offers, notably:

  • A case measuring 37.5 x 46.3 mm, with a thickness of only 8.5 mm 
  • A Yema CMM.29 in-house caliber 
  • A transparent sapphire case back to admire the in-house caliber
  • A sapphire crystal with anti-reflective treatment
  • Dauphine hands and applied indices treated with Super-LumiNova BGW9
  • 50m water resistance (5 ATM)
  • A premium leather strap suitable for daily or dressy wear

This combination allows the watch to be as pleasant to wear daily as it is interesting to observe.

 

A new benchmark among French dress watches

The dress watch market is largely dominated by Swiss and Japanese brands. However, the Granvelle Renaissance demonstrates that French watchmaking also has strong arguments.

Through its form, aesthetics, and internal mechanics, the Granvelle offers a different proposition, capable of attracting both brand enthusiasts and those discovering Yema.

 

Why we chose Yema at PAUSE Montres

At PAUSE Montres, we prioritize brands that offer watches with good value for money and a strong identity. Yema is one of those brands capable of telling a story while offering coherent and technically interesting products.

The Granvelle Renaissance perfectly illustrates this philosophy and further strengthens our conviction for the Yema brand.

As an official Yema dealer in Toulouse, we are here to help you discover this new product.

By choosing PAUSE Montres, you benefit from:

  • Personalized advice
  • A specialized contact person
  • Support before and after purchase
  • A physical store in Toulouse where you can try on these watches
  • And all this, at the same price as on the official website

We are convinced that the Granvelle Renaissance is one of those watches that deserve to be discovered on the wrist.

 

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