Little by little, Yema is building a model of an innovative and forward-looking French watchmaking company. After creating a complete range of calibers from their French manufacture ( CMM.10 , CMM.20 and CMM.30) integrated into their iconic models, Yema is bringing the assembly of its more accessible products back to Morteau, in their workshops.
It is from this desire that these four models, powered by Sellita SW200 movements, were born. Reliable and more accessible than their in-house calibers, the aim is to make the Yema universe accessible to all budgets. These four models are priced under €1000, which is a real achievement considering their features and finishing.
Yema Urban Traveller
The new Yema Urban Traveller watches finally feature an integrated FKM rubber strap! The ultimate sporty-chic look, so eagerly awaited, is now available in Morteau. The sunburst dials add a dressy touch to the model, and the case has been slimmed down by 1mm. Polished indices and hands coated with SuperLuminova BGW9 ensure greater legibility without sacrificing elegance.
Available in three colours: white, brown and blue; at a price of €990, whether on rubber, or on a flat mesh steel bracelet.
Yema Flygraf Pilot
What if we imagined an elegant aviation watch, respecting the codes favored by pilots in an era before all the modern tools existed? That's exactly what Yema has done with this Flygraf Pilot (which is our favorite at PAUSE). It's legible, understated, durable, lightweight, water-resistant to 100m, and very ergonomic for everyday wear. A perfect daily watch for those with a passion for aviation.
This Flygraf Pilot is available with stitched leather (€890) or an angular mesh steel bracelet (€990).
Yema Navygraf Heritage
On this Navygraf Heritage, the desired mission was different: to reissue the historical model from the 60s with the greatest possible fidelity, while remaining under €1000.
And it's done: with its epoxy insert, Hesalite crystal, and neo-vintage design, the Navygraf Heritage has the same appeal as the one that contributed so much to Yema's history. A date has been incorporated without compromising the retro feel, and the proportions are designed for today's Yema customers. These are the same proportions found on most Superman watches, for example.
The Yema Navygraf Heritage is available on the same steel bracelet as the other Navygrafs (€990), or on black rubber (€890).
Yema Diver
We go back in time a little further with this Diver inspired by the Yema heritage of the 50s and 60s. Broad Arrow hands, "Monnin" case and a legible dial with long rectangular indices, we have the impression of seeing the first French dive watches again.
This Diver watch, however, has been redesigned for a demanding daily life: sapphire crystal, robust brushed case, and water resistance up to 20 ATM (200m). Aesthetically, it's 1mm thinner and features a rice grain bezel, optimizing wrist comfort and enhancing its silhouette.
It will cost €990 to get the Diver on a rice grain strap, and €890 on the same Yema rubber strap that adorns the Navygraf a little higher up.
All these new Yema watches will soon be available in stores for you to try on. Deliveries will be spread throughout October 2025 in this order: Navygraf Heritage and Diver, then Urban Traveller, and finally Flygraf Pilot.
To make sure you don't miss them, and to have the chance to receive them before everyone else, they are already available for pre-order: