Every year, July 14th is an opportunity to honor the women and men who serve France. For Yema, this date also holds a special significance. For several years, the French manufacturer has been developing official collaborations with the French Navy and the French Air and Space Force, giving birth to watches directly inspired by these worlds.
This year, the brand is taking advantage of the National Holiday to present four new models, each telling a different facet of this French military heritage.
Beyond the novelty, these watches perfectly illustrate the direction Yema has taken: to offer increasingly sophisticated timepieces, without ever losing touch with its history.
At PAUSE Montres, an official Yema dealer in Toulouse, we are particularly pleased to introduce you to these new products, both in-store and on our website.
A history that links Yema to the French armed forces
If there's one thing that sets Yema apart from many French brands, it's the continuity of its history with professional environments.
Since its inception, the French brand has developed watches designed for use in the field: underwater, in the air, or in demanding environments.
Today, this legitimacy continues thanks to official partnerships concluded with the French Navy and the French Air and Space Force.
These collaborations are not just about affixing a logo to a dial. They allow Yema to develop models inspired by the needs, aesthetic codes, and history of these institutions.
This is also what makes these collections particularly interesting for enthusiasts: they tell something more than just a novelty.
Why unveil these models on July 14th?
The choice of the National Holiday is no accident.
July 14th obviously celebrates the French Republic, but it also honors the French armed forces during the traditional military parade.
For a brand like Yema, deeply attached to its French identity and its partnerships with the armed forces, this date naturally lends itself to presenting a new generation of watches inspired by this universe.
It's a way of reminding us that these collections are not just style exercises. They are part of a very real history, built around official collaborations and French expertise.
Especially since in 2026, the French Navy will celebrate its 400th anniversary. One more reason to highlight the French armed forces.
Four new products, four personalities
This new series does not follow a single recipe. Each model has its own identity, its use, its level of finish, and its character.
This is probably what we like most about this release: rather than offering four almost identical variants, Yema has chosen to develop watches that appeal to different profiles.
Yema Navygraf Barracuda CMM.20 Limited Edition
This Navygraf Barracuda is the most technical novelty of this quartet. Based on the famous Navygraf, this iteration uses the color code of military instrument panels. The red sapphire case back of the French Submarine Forces completes this watch, which takes its name from the French submarine program.
Learn more about this Yema Navygraf Barracuda CMM.20
Yema Flygraf Pilot French Air Force
The only pilot's watch in the selection, this Flygraf Pilot incorporates the necessary visibility, comfort, and robustness required of professional aviation watches. With a French cockade affixed to the strap and a French Air and Space Force logo at 6 o'clock, this Flygraf boasts a formidable aesthetic.
Learn more about this Yema Flygraf Pilot
Yema Navygraf Quartz - 400 years of the French Navy
Two Navygraf models complete this celebratory day for the 400th anniversary of the French Navy. And to honor all French people, Yema has decided to release a Navygraf for men and one for women, both featuring a Seiko VH31 quartz movement. A decision we appreciate, to make these two releases as accessible as possible, while still highlighting French expertise.
Learn more about this Yema Navygraf Quartz Blue
Learn more about this Yema Navygraf Quartz White
Details that make the difference
What is striking when discovering these new products is the attention to detail.
The colors, inscriptions, finishes, and certain dial elements subtly evoke the military world without ever falling into excess.
This restraint is one of Yema's qualities.
The watches remain perfectly wearable for everyday use, even for someone who may not be familiar with the history of collaborations with the armed forces.
Why the French Navy and Air Force collections are so popular
Watches inspired by the armed forces have something special about them.
They don't just rely on their aesthetics. They tell a story.
In Yema's case, this story is all the more credible as it is based on official partnerships and several decades of experience in designing robust watches.
For many enthusiasts, it is this authenticity that makes all the difference.
Discover the new Yema products at PAUSE Montres
These new references are available at PAUSE Montres.
Whether you are already a Yema enthusiast or simply curious to discover the brand's evolution, we will be delighted to welcome you to our Toulouse store to present these models, compare them with other collections, and assist you in your choice.
If you cannot visit us, you will also find all the new products on our online store, with the same advice and support.